My Process

Below is a detailed outline of my process from start to finish. It is important to me that you are aware of what you can expect so that there is no miscommunication.

Receiving a Request


My process focuses on achieving your goals. I firmly believe it is my duty as a designer to create value for your organization and reach your target audience in the best way possible.

Filling out a questionnaire allows me to gain an understanding of your organization, the project you are approaching me for, and what you hope to achieve as a result of working with me. It is the first step in our conversation and key for continuing further into the discovery process.


I take each questionnaire into careful consideration. Here are a few things I consider when recieving a new request:

  • How passionate is this potential client about the project?
  • Do they have a deep understanding of their goals?
  • Do they show an interest in working with me specifically?

This review is important because it sets the tone for our professional relationship moving forward and gives me a good understanding of my ability to receive clear goals from you prior to beginning a project.


Once I have considered the goals outlined in the questionnaire and have a clear understanding of the potential project, I will reach out to you and begin the discovery process.

The Discovery Process

Establishing Trust and Roles

It’s very important that you and I have a mutual trust and clearly defined roles. You should feel confident in my ability to execute a design that fulfills your goals and likewise I should feel confident that you will provide those goals.

You know your marketplace and target audience better than anyone. So I will be looking to you to provide goals and content for the project.

As the designer it is my responsibility to take the goals we have established and deliver a solution that matches those goals.


Establishing goals is crucial to delivering a solid final product. The discussions I have about these are very thorough and we will cover all of the information necessary to deliver a final concept that achieves them all.

Open Discussions

My number one goal  is to provide maximum value to you. To do this, we will need to have honest and upfront conversations about the project and your organization. Hesitation to request clarification or ask questions could result in miscommunication and/or undefined goals.


Money is not a focus throughout the discovery process. It is my resposibility to understand what the project will require and what value it will provide your organization before discussing a price. It is possible that an initial price quote can be determined from the questionaire, but further consultation may be required.

I do not charge hourly. Instead I devote myself to finding a solution to the established goals based on the value the final solution provides to your organization. It would be very difficult to quantify the time and effort spent both at my desk and away during the design portion of the process.

Proposal and Agreement

After you and I have comepleted the discovery phase and have a clear understanding of the project, a final document will be sent to you containing the project goals and the terms of our agreement.

Design Process


Once the design process begins I set to work understanding how to approach the goals of the project. This involves familiarizing myself with your goals and taking a deeper look into your target audience as well as any competitors.


Sketching allows concepts to be freely and loosely translated to paper. This portion of the process is a discovery phase where ideas are explored and a deeper understanding of the subject matter is established.


Once sketching is complete, I take the final concepts and translate those to a digital format. This allows me to make adjustments based on clarity at the required sizes and begins the process of establishing the final color pallette.

Final Review and Adjustments

The final concept is reviewed in detail before delivery. Any adjustments that need to be made are completed during this process and any exports are also inspected for quality.

Delivering the Final Concept

Once the concept is complete, I will send a detailed case study to you. This case study contains an overview of my design process for your project and discusses how the final solution accomplishes the goals we discussed in the discovery process.

Once the final invoice has been paid, the deliverables (vector files and any exports) will be emailed to you.


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